The Internet is today a fundamental tool for millions of people around the world. The so-called “Network of Networks” has not stopped growing since its inception, and is about to exceed 3,000 million users.
With this data in hand, having an Internet presence is a necessary requirement for any company or business that wants to reach its target audience. Before buying any product, potential buyers will first look for information on the Internet, where they can compare prices, learn opinions and obtain all the necessary information.
The competition on the Internet is fierce, so it is not only important to have a professional website to improve the corporate image, but the website must also be updated and adapted to what customers are looking for.
A corporate website is the best showcase for any business. In addition to having an attractive and functional design, it is convenient that the web is connected to Social Networks, thus improving communication with customers which, in the medium-long term, will increase web traffic and improve brand image.
Together with these “basic” benefits, another of the fundamental advantages is that the constant presence on the Internet allows us to be in contact with customers at any time. Users can not only consult our products and services 24 hours a day, they can also leave us their opinions (Feedback) or contact us through the web for us to answer any questions.
The economic cost of a web page is also much lower than that of other promotional methods. Advertising on the Internet permanently by hiring ads on search engines such as Google, can be an excellent complement to attract more customers. However, having your own page to promote your company is really cheap and it won’t only help you attract more customers, it is also an excellent customer loyalty method.
Due to all these reasons, the debate about having a website for a business is long overdue. Nowadays, the question many companies ask themselves is what kind of web page suits them, given the great variety of possibilities that the Internet currently offers us.
These possibilities can range from setting up your own blog, on free platforms such as Blogger, Wix or 1and1; set up a somewhat more professional page on platforms such as WordPress, where in addition to its free option, they have a payment option with more advanced options; or if we are looking for something really professional, directly contact specialized pages that can advise us or create our website for us by customising it to what we are looking for.