The Internet is very much part of our daily life and every day more companies seek to have an online presence to reach more people to obtain new potential customers. In the process of launching any online business, one of the fundamental aspects that every company must take into account is the choice of a good hosting service, since a suitable Web Hosting will save us many problems and headaches in the future.

On the web, it is relatively easy to find companies that, at a first glance, offer great hosting plans, some even free, but this type of web hosting usually has very little information about what they really offer, or they deliberately hide some of their conditions. When you are looking for information on what hosting service to choose for your website, the first recommendation to avoid any future problems is to focus on a web hosting company that correctly details the hosting plans it offers and what is included in each of them. This way, we will know what exactly what we are paying for and we’ll also know what to expect in return.

When looking at the most common web hosting problems that we can avoid by choosing a good, reliable hosting service, the following stand out: Slow website loading and browsing speed; lack of attention and customization and slowness in solving any incident; the concealment of the limitations of the web hosting plan itself; or a low level of security that may compromise our data.

Each of these problems can affect us in different ways, causing a very negative impact on our business. A good web hosting service plays a fundamental role in the speed of website navigation, and is a key factor for our page to get more traffic and, therefore, more customers. If a web page takes too long to load, or its internal navigation is very slow, it will cause users to leave the site, in addition to negatively affecting the web positioning of the page in search engines such as Google.

According to the latest studies, 75% of users leave a web page if it takes more than 4 seconds to load and about 88% of Internet users would not re-enter a website where they have had a bad experience.

The truth is that, as long as there are no problems, everything can seem excellent to us, but the real problems begin when we find an incident with the service and we must wait for our hosting provider to solve it for us.

Many companies only offer limited support, simply a section of frequently asked questions (FAQ) or a generic forum to consult. It is essential that our web hosting service does not only provide us with professional support, but also guarantees personalized attention and online support available 24/7, 365 days a year.

In addition to being clear about the conditions of what we hire, to get more customers our website must be safe and reliable for users, guaranteeing the protection of their data. In this sense it will be our web hosting company that should provide us with a high level of security, protecting data from hacker attacks or possible attempts at identity theft or phising. If our hosting service is provided by resources from industry leaders such as Microsoft Azure, they should be able to guarantee the security of our data at all times and they might even create daily backups of our website which will be one less things to worry about in the future regarding security of the data stored on our website.

A more specific case of problems that may arise due to bad hosting is in relation to WordPress: one of the most popular blogging and Internet web creation services. While WordPress is relatively simple to use, if we have a problem we may need to spend a considerable amount of time looking for possible solutions.

The most common incidents with WordPress are usually slow loading and navigation, problems with sending emails; security errors; errors in resetting passwords; problems with “lost” files; or the classic error screenshots “Maximum execution time of 30 seconds exceded ” and “request entity too large error”.

All these common errors in WordPress which usually have a common root: a problem with hosting. Because of this, a specialized web hosting service in WordPress is recommended to avoid possible problems, and if they occur, they are able to give us an immediate solution.

As a last tip, before choosing between a free hosting provider or a specialized web hosting service, we must ask ourselves what that company earns from us and what it can offer us. Reviewing the plans and conditions in detail of each of the available alternative can help us choose the service that best suits what we are looking for, although we will need professional web hosting if we really seek to strengthen our business with a website that is safe, reliable and always be available to our customers.