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How does Facebook’s friend suggestion work?

Posted by Noemi Gutierrez

How does Facebook’s friend suggestion work?

25 September, 2019English

It has surely happened to you more than once. You enter the app or go to the Facebook website and a message appears on your wall with the profile picture of several people indicating that “Maybe you know these people”. How does Facebook know the people you know? How does the friend suggestion on this popular Social Network work?

The algorithms Facebook use are complex and powerful, and although we cannot know exactly how they work, the Social Network itself has been giving us clues to understand.

On a Facebook page we are provided with a little bit of information on how the Social Network uses contacts for the section “People you may know”: «We show you people based on common friends, information about jobs and studies, the networks you are part of, the contacts you have imported and many other factors» .

The operation of these Facebook algorithms are mainly based on large-scale data crossing in search of matches between contacts. This is one of the reasons why the technology giant constantly insists us to complete our profile to the fullest: the more data they have about us, the easier it is for their algorithm to find matches or pair us up with friends and acquaintances.

For example, if we fill in the field of school, institute or University, with some studies and a certain date, the Facebook algorithm will take it into account and suggest us to people who have filled them in identically, who would be our former colleagues.

This algorithm process also applies to other situations, as in the case of co-workers, although this is not the only way to suggest friends or acquaintances since it also takes into account our family situation, and it is usual that we receive suggestions of friendship from friends and family of our partner.

Mark Zuckerberg’s company accumulates so much data about us that it could trace a complete psychological profile quite accurately. Logically, processing such a large amount of data is not simple, and requires a large investment in servers. Something for which Facebook has stood out since its inception, devoting a huge amount of investment to “Big Data”. In addition to the suggestion of friends and looking for interconnections within the Social Network itself, most of this data is used for advertising purposes, showing each of us ads that may interest depending on our tastes.

The suggestion of Facebook friends can be very useful to recover contact with people who otherwise would have been impossible to find, however, some aspects of the operation of its algorithm are not clear.

One of the usual suspicions is that Facebook uses the location of our device to suggest friends that have been in the same places, which does not always mean that we know them and it would clearly be an invasion of our privacy.

Although Facebook has always denied this practice, the controversy arises from time to time and feeds each time its algorithm suggests people we don’t know anything about. Be that as it may, in the end it is we who provide the data to Facebook voluntarily, so it is in our hands to lose some privacy in exchange for reconnecting with friends and acquaintances that we have not heard of in years.

iPhone 11: prices and news regarding Apple’s new devices

Posted by Noemi Gutierrez

iPhone 11: prices and news regarding Apple’s new devices

25 September, 2019English, Home

It has been a long wait for Apple fans who looked forward to meeting the brand’s new device. Last Tuesday, the company finally presented its new smartphones iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max at the event “Apple Keynote 2019” and presented its naim features as well as prices.

The new iPhone 11 brings interesting features, although few of them are aesthetic, since it looks very similar to previous models of the brand, with a big difference: a double camera on the back of the device.

It comes equipped with a 6.1 inch LCD Retina Display 828 x 1792 pixels; a substantial improvement in the sound system with the “Space Audio” technology; and it has IP68 certification, which means that we can immerse it in the water for up to two meters for 30 minutes.

The new iPhone 11 camera has a 12 Megapixel Ultra Wide Angle Lens, reaching a wider field of view, and is equipped with a renewed “Night Mode.”

Another of the most outstanding features are the improvement of the battery life, which will last us for up to an extra hour and with a much faster charging speed, so that in just 30 minutes we can charge 50% of its capacity. In addition, thanks to the Wifi 6 of the iPhone 11 we can download content from the Internet at a faster speed.

We already know the price that the new iPhone 11 will have in Spain, as it has been published on the official Apple website. These will vary depending on the storage capacity of the device, being able to choose between the iPhone of 64 GB at a price of €809; €859 for the iPhone 11 of 128 GB ; and €979  in the case of the iPhone 11 256 GB .

Completing the “basic” model of the brand are Apple’s Premium models: iPhone 11 Pro and iPhone 11 Pro Max.

The benefits of the Premium models are designed for the most demanding users, and thus the iPhone 11 Pro has a 5.8 inch OLED Super Retina XDR screen with 2436 x 1125px resolution; an A13 Bionic processor with two cores; incorporates a triple camera on the back of the device with which we can perform the equivalent of a four-zoom optical zoom and videos at a resolution of 4K in addition to a brand new battery that gives 4 hours extra autonomy than its predecessor (the iPhone XS).

This model is expected to go on sale from next September 20, and the prices in Spain for the iPhone 11 Pro, as announced by Apple, will be: €1,159 for the iPhone 11 Pro 64 GB; €1,329 for the iPhone 11 Pro 256 GB; and €1,559 for the larger capacity model, the iPhone 11 Pro of 512 GB.

Finally, the iPhone 11 Pro Max is almost identical in terms of features to the iPhone 11 Pro, although its screen is somewhat larger, with 6.5 inches, and so is the battery life. The price is also somewhat higher, with three models: iPhone 11 Pro Max 64 GB for €1,259; iPhone 11 Pro Max 256 GB for €1,429; and iPhone 11 Pro Max of 512 GB for €1,659.

These are the new features that iOS 13 brings to your iPhone

Posted by Noemi Gutierrez

These are the new features that iOS 13 brings to your iPhone

25 September, 2019English

In anticipation of the upcoming release of the expected iPhone 11, Apple has surprised everyone with the public release of the beta version of iOS 13.1 for iPhone and iPadOS , so that users can already try the new features that will come with Apple’s new software.

The operating system that will come with the future iPad, iPhone and iPods, comes with important updates and new features. Among some of the novelties of iOS 13: we can automate Siri shortcuts; share the estimated time of arrival to our contacts through Apple Maps; activate a “dark mode” on our device, which will consume less energy and offer us a better visualization in places with low light; or new Animojis with many more customization options.

Considerable accessibility improvements have also been made with several Apps being redesigned. Together with the mouse function, oriented mainly to those who cannot use the touch screen (or prefer not to use it), the camera application has also been updated, improving controls and image editing; and the volume HUD has been almost completely renewed.

Another important update that will bring the new iOS 13 is Apple’s commitment to privacy. After several controversies in the past, the technology giant has decided to implement new privacy measures on its devices, launching the “Sign in with Apple” system, with which we can create a private email to register in any App without having to transfer our data from other profiles.

There is still no official date for the official launch of the iOS 13 and iPadOS operating systems, as this beta phase has just been opened to the public so that users find bugs and errors before the official launch. The iOS 13 is, however, expected to come hand in hand with the brand’s new devices.

Madness unleashed by the grand opening of the first AliExpress store in Madrid, Spain

Posted by Noemi Gutierrez

Madness unleashed by the grand opening of the first AliExpress store in Madrid, Spain

25 September, 2019English, Home

This Sunday, Europe’s first AliExpress’ ( Chinese online commerce giant) first physical store was inaugurated at the Xanadú shopping center in southern Madrid .

The opening of the store has broken all the forecasts, unleashing a collective madness for being one of the first 500 people who accessed the premises and thus receive some of the gifts that the first lucky customers would receive according to their order of arrival at the store.

Days before, AliExpress began an aggressive advertising campaign to promote its first physical store in Spain and Europe, ensuring that up to 500 people would receive some of the awards announced, including Xiaomi A3 mobiles, electric scooters or drones.

The response was almost immediate, and from Friday, two days before the inauguration, numerous people began queuing at the Xanadú shopping center, spending up to two nights at the door of this popular shopping center located in the town of Arroyomolinos, to get to be one of the first lucky to enter the new AliExpress store.

With great media expectation, when the store has officially opened at 12:00 noon on Sunday morning, more than 3,000 people had already gathered at the door of the establishment. The first “client” was David, received with cheers and applause by the employees of the premises, and who has achieved his goal after almost 48 hours camping at the doors of the mall: a Xiaomi A3 mobile.

With a large area of ​​760 square meters, the AliExpress Plaza physical store does not have the immense catalogue that the brand has for sale online, but inside you can find a lot of “stands” with all kinds of products, from Smartphones, Tablets or drones, to electric scooters, smart vacuum cleaners, coffee makers or video games, in a style of establishment that can be remembered in many ways to the Apple Store.

Google Maps is updated with Live View: navigation with Augmented Reality

Posted by Noemi Gutierrez

Google Maps is updated with Live View: navigation with Augmented Reality

25 September, 2019English

Announced in 2018, and after a trial period that has lasted approximately one year, Google has confirmed the official commissioning of Live View, a tool that will allow us to navigate with Google Maps incorporating Augmented Reality.

While Live View is still actually in its Beta stages, the arrival of this tool to more devices has raised a lot of expectations. Thanks to the Live View AR we can use the indications of Google maps in “walking” mode, showing superimposed images of the real world.

We simply set a destination address on our Smartphone to show us directions and mark the option of navigating “walking.” We select “Live View” and the application will go to Augmented Reality mode, as if we were recording a video with the mobile while walking, but with the addition of showing the indications we need. An excellent update for those moments when we don’t know which direction to take.

Live View will begin to be available from this week for Android and iOS devices compatible with ARCore and ARKit , including compatible smartphones, Samsung, Motorola, Google, HMD Global, Huawei, Xiaomi, iPhone or iPad models, which have support for ARCore and ARKit.

Sony announces the acquisition of Insomniac Games, the developers of “Marvel’s Spider-Man”

Posted by Noemi Gutierrez

Sony announces the acquisition of Insomniac Games, the developers of “Marvel’s Spider-Man”

25 September, 2019English, Entertainment

Almost a year ago, in September 2018, Insomniac Games launched “Marvel’s Spider-Man”, the successful video game for the PS4 based on the popular Marvel character, which has already sold more than 13 million copies worldwide.

The game was praised by critics and audiences, something that has not gone unnoticed in the industry. Although Sony had already made previous collaborations with this studio, the technology giant has decided to go a step further and has announced the acquisition of Insomiac Games. The Californian studio founded in 1994, is also responsible for other successful games for PS4 such as “Spyro the Dragon ” or “Ratchet & Clank”, although they have also worked for other platforms, such as “Sunset Overdrive”, an action Xbox One exclusive game also released on PC.

The announcement has been a real shock in the sector, and with this movement Sony avoids the possible purchase of the studio by Microsoft, who has been acquiring a large number of small or independent studios during the last few years.

Insomniac Games will become part of Sony Interactive Entertainment, and because of how little is known so far, it seems that it will develop exclusive video games for the PS4 console.

Both Shawn Layden, president of Sony Interactive Entertainment Worldwide Studios, and Ted Price, founder and CEO of Insomniac Games, have rated Sony’s acquisition of the studio very positively, arguing that it will provide the opportunity for both parties to expand horizons and offer new experiences to the players.

Under the agreement, Insomniac Games will be incorporated into Sony’s parent company, but will keep its structure intact to continue working as before. Thanks to the means that Sony can provide to this group of developers, the expectations of what is to come are quite high, and although there is still no official confirmation, it is very likely that one of the next titles that are announced is a sequel to Marvel’s Spider-Man exclusive for PS4.

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